Using AI to revive the dead, through text, speech, or video is nothing new, but the technology described in the patent has the added dynamic of using a deceased user’s existing account chock full of posts and photos among other content to continue to interact with other users, ultimately driving engagement on Meta’s platforms. Meta’s Chief Technology Officer Andrew Bosworth noted in the patent that account inactivity (say that of a deceased person’s) can affect other users’ experiences, and the impact of inactivity is “much more severe and permanent” when a user is deceased, he wrote. Experts say this rationale is a new way of justifying bringing users’ content back to life.
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Дарья Устьянцева (редактор отдела «Мир»)
ownership/control. If a person or project is genuinely responsible for
It’s a combustive, disorienting moment in the history of media and technology, when lines in the sand are being drawn by both journalists and their audiences. And the Ars fallout underlines a phenomenon we’ve seen again and again, as even people who are deeply familiar with AI and its shortcomings can end up relying on it at a critical moment — and in the process, fall victim to something much older than generative AI: human error.